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Résumé

September, 2016 – Present
Senior Creative Director, Copywriter
We Are Alexander
St. Louis, Missouri
We Are Alexander is a global agency that focuses in retail, experiential, digital, production, and brand marketing.

  • Writes copy and leads strategy for presentations and creative elements, with a heavy focus on retail and experiential.
  • Leads creative brainstorms and strategy sessions.
  • Takes on projects, from beginning to end.
  • Presents creative work and assists in building client relationships.
  • Directly manages creative staff, including writers and art directors.
  • Collaborates with agency leadership team.
  • Works closely with agency partners.
  • Main Clients: Busch Beer, Natural Light, Bud Light, Budweiser

 

January, 2012 – Present
Creative Director, Lead Copywriter
Fusion Marketing 
St. Louis, Missouri
Fusion is a full-service marketing agency that specializes in experiential, digital and retail marketing.

  • Writes copy for white papers, presentations, ads, blogs, radio, press releases, social media, websites, and event materials.
  • Manages and mentors copywriting, social media and art direction staff.
  • Leads and actively participates in creative brainstorms and strategy sessions.
  • Works on projects from beginning to end – includes original ideation, creating decks, refining strategy and final execution.
  • Plays a pivotal role in new business pitches and digital projects.
  • Manages social media content strategy for national brands.
  • Presents creative work and assists in building client relationships.
  • Proofs and edits all content.
  • Works closely with art directors, account executives, developers and agency leaders.
  • Main Clients: Wild Turkey, American Honey, Cabo Wabo Tequilas, Espolon Tequilas, Appleton Rums, Anheuser-Busch, Budweiser, Bud Light

 

2001 – Present
Freelance Copywriter
Provides copywriting and creative strategy services to agencies, publications and individuals throughout the U.S.

  • Writes ad copy and participates in brainstorms with regional ad agencies.
  • Writes SEO-driven copy and provides web content strategy for a national healthcare client.
  • Writes articles (with a focus on SEO) for Bleacher Report, a national sports blog.
  • Writes music reviews for an online magazine.
  • Proofs and edits articles and web copy.

 

November, 2011 – January, 2012
Senior Copywriter
Infuz 
St. Louis, Missouri
Infuz is a 100% digital advertising agency that has a talented team of developers and programmers who bring creative digital experiences to life.

  • Wrote copy for white papers, presentations, ads, blogs, press releases, social media, emails, banner ads, websites, web tools and event materials.
  • Led and actively participates in brainstorms and strategy sessions.
  • Saw projects through from ideation to white paper, to development and final digital product.
  • Managed copywriting and marketing interns.
  • Worked closely with all levels and positions within agency, including developers.
  • Presented creative work and assisted in building client relationships.
  • Developed a white paper and presentation style that was adopted agency-wide.
  • The only copywriter at the agency.
  • Main Clients: Purina Litter Brands, Charter Business, Contegix

 

April, 2008 – November, 2011
Senior Copywriter
4ORCE Digital 
St. Louis, Missouri
4ORCE is a digital advertising agency that blends usability, SEO and marketing science with creative execution. 4ORCE calls it, “Empirical Marketing.” An agency focused on branding, digital executions and the use of emerging media and tools.

  • Wrote copy for decks, white papers, presentations, ads, brochures, newsletters, events, outdoor, experiential marketing, radio, video, sales kits, branding, direct mail, catalogs, press releases, social media, digital/web copy and internal branding.
  • Developed ideas from brainstorms, and then wrote them up into a sellable white paper presentation.
  • Saw projects through from ideation to white paper, to development to final product, website or event.
  • Proofed and edited all content.
  • Managed the 4ORCE internal social media presence and blog content.
  • The only copywriter at the agency.
  • Main Clients: Scottrade, O’Charley’s, Save-A-Lot, Hardee’s

 

February, 2004 – April, 2008
Copywriter
Momentum Worldwide
St. Louis, Missouri
Momentum is a large, diverse worldwide promotions and advertising agency that’s a McCann-Erickson partner. While the company spans the globe, the creative hub of Momentum has traditionally been in St. Louis. Momentum is best known for the Pontiac giveaway on the Oprah show, Buick sponsored PGA events and Coke Olympic promotions.

  • Wrote copy for decks, white papers, presentations, ads, brochures, catalogs, newsletters, events, outdoor, experiential marketing, sales kits, radio, video, direct mail, press releases, web copy.
  • Worked on a variety of teams – as large as 20 and as small as three.
  • Assisted in the development of interns and junior copywriters.
  • Saw projects through from white paper, to development to final product, website or event.
  • Proofed and edited.
  • Main Clients: OfficeMax, Verizon Wireless, Microsoft, Wendy’s

 

2003 – 2004
Marketing Copywriter
Foot Levelers
Roanoke, Virginia
A leader in developing high-tech chiropractic products, Foot Levelers plays the role of a partner for doctors and chiropractic institutions, worldwide.

  • Wrote copy for ads, brochures, direct mail, catalogs, web copy, press releases.
  • Was only writer on internal marketing team. Six total on team.
  • Learned and wrote in-depth about complicated and proprietary medical information.

 

2001 – 2003
Copywriter
O’Connor Group Advertising
Roanoke, Virginia
OCG is a small, 12-person agency that’s focused on print and identity work. Most clients were local and industrial. This was my first job out of college, and I was immediately thrown into the fire, writing 14 ads per day for The Roanoke Times.

  • Wrote copy for ads, brochures, direct mail, catalogs, web copy, radio, sales kits, press releases, decks and internal branding.
  • Worked with one other writer for the first year, then was only writer for my final year.
  • Was very involved in the local ad community, representing O’Connor Group at numerous Ad Club events.
  • Main Clients: Framatome ANP, Retirement Communities, The Roanoke Times

 

Education:
1997-2001
BA – Journalism & Mass Communication, With A Focus On Advertising 
Marshall University, Huntington, West Virginia