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A Good Writer’s Best Work is the Work You Don’t See

June 19th, 2016

eammon

case-2-full

It’s common sentiment that agencies don’t know they need a good senior level copywriter … until they have one. After a month, they wonder how they ever survived without him or her.

Using the RFP process as an example, once a good writer is in the fold, the finished product isn’t necessarily all that different from what was done before. What is starkly different is the road to that completed work.
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Avoid These 5 Common Copywriting Traps

January 30th, 2013

eammon

Mouse Trap

Copywriter Sleeping Resist The Temptation Of Lazy Copywriting!
We’ve all been there: tired, uninspired, and more than ready to just get the damn thing done and written. In a moment like this, it takes serious willpower to resist the urge to be a lazy copywriter, thus falling into copywriting traps. Sadly, even the most experienced pros are guilty of giving in and sending off C- work. Whether it’s writing a headline, coming up with a quick concept or tackling the seemingly impossible task of finishing off body copy, these are the five most common traps copywriters need to avoid:
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How To Create An Awesome Copywriter’s Portfolio.

January 17th, 2013

eammon

Trust Me

Copywriter PortfolioCopywriter PortfolioI’ve seen a number of portfolios from “green” copywriters lately, and it got me thinking — where are these guys getting advice? Because obviously, some professors are providing some dated commentary.

I ain’t no expert. Just trying to help.
I’ve learned a ton over the past twelve years trying to sell myself as a writer, and Lord knows there’s so much more for me to learn. Some of the best things I’ve learned have been because I fell flat on my face.

For what it’s worth, here’s my take on what makes a good book.
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7 Ways Creative Interns Can Help Themselves.

January 12th, 2013

eammon

Creative Internship Advice

Creative InternshipTo give students a jump-start to their career, college programs provide many aspiring creatives an opportunity to get some real-life experience through an advertising agency internship. This is when young creatives learn quickly that working in the ad biz is nothing like the textbook or bubble test said it would be. It’s actually much more interesting and fun. But knowing what it takes to make that leap from unpaid (or poorly paid) volunteer to a junior level employee starts by knowing how to maximize your opportunity and what to soak up during that two-three month adventure.

Here are seven pieces of advice for creative interns:
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I Took The CPB Copywriter Test.

December 31st, 2012

eammon

CPB Copywriting Test

CPB Logo

I stumbled upon this copywriting test in the LinkedIn Group, “Advertising & Marketing Writers of St. Louis.” Created by Bill Wright, Creative Director at Crispin Porter Bogusky, it’s how they size-up potential copywriters. Here’s my try:
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